Jerry Terry – CEO of Decathlon Construction, explains the difference between negotiating in the service industry vs the retail industry. This explains how opportunity cost and ultimately survival can work against you as a negotiating customer.
Jerry Terry, the CEO of Decathlon Construction, speaks on training methodology in the Outdoor Living service industry. With Israel Caballero and Orsin Rodriguez, we developed a training method to make sure that we are never just good enough, and always pushing the quality envelope. Here, we have 2 teams of our men building 2 identical structures, with one bonus pool and one winner, in order to re-create the sense of urgency felt on a real job site. If you want something done give it to a busy person… and if you want great service give it to an urgent person.
In this video, Jerry Terry, the CEO of Decathlon Construction, waxes poetic about the power of experience in the service industry using a Javelin as a demonstration. Jerry had 8 years of previous experience throwing a Javelin, and even after 18 years away from his last competitive event, that experience leads to a successful attempt. This same philosophy applies with service industry products. The more times that a company has been through it’s process, the better and more well oiled it gets. A company is only as good as it’s process will allow. You can have the best sales people... Continue Reading